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Director of Marketing

  • Location:

    United States

  • Sector:

    Product and Marketing

  • Job type:


  • Contact:

    John Lovig

  • Job ref:


  • Published:

    18 days ago

  • Expiry date:


A venture-backed startup in the fitness space is looking for their first marketing hire in the states. This NYC-based role will be critical in building their marketing strategy in an effort to bring their subscription product to market.

If you have a passion for early-stage consumer facing products and for ventures whose missions are to improve people's wellbeing, and are looking for a dynamic marketing leadership position, this could be the role for you.


  • Develop and lead the execution of the go-to-market marketing strategy for our target markets, primarily the US, the UK and Europe across all customer touchpoints and channels
  • Work closely with the Product Lead and Founders on product-market questions and be comfortable leading and covering overlapping areas between Product and Marketing
  • Continuously improve marketing campaigns through validated learning to calibrate target users and customer acquisition cost
  • Lead brand awareness and marketing efforts


You will be reporting directly to the Founder.



  • You owned a marketing function and reported directly to the company leadership and/or CMO
  • You have successfully developed and launched a go-to-market strategy for a B2C product
  • You’rfe highly analytical, a problem-solver with strong numerical and SEO skills
  • You’re data-driven and rely on data to make decisions
  • You are comfortable performing some of the core functions of product marketing and/or working very closely with the product team on overlapping questions
  • You have worked in a subscription, consumer-facing tech, organization that uses modern agile and data-driven marketing practices
  • You have a strong content background to lead and deliver content-driven campaigns and collateral
  • You are entrepreneurial and thrive working in early-stage products with a high degree of uncertainty


  • Experience in the health & fitness industry
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