ORGANISATIONAL CONTEXT
The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department of Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).
BTA is a global organisation with 280+ employees based in 16 different countries and has a diverse culture. VisitBritain is the official tourist board for England, Scotland, and Wales, and is responsible for marketing Great Britain worldwide to prospective travellers.
Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.
VB/VE plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy. As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.
Our organisational values have been collaboratively drafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.
As one global team, we work together with Passion, in Partnership and at Pace:
- with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
- in Partnership – empowered to work with partners towards a greater aim beyond our own.
- at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.
LOCATION AND WAYS OF WORKING
We follow the principle of “Locate for your Day”, which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.
The majority of our roles can be performed predominantly remotely, however we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.
The BTA has two offices – one in London (Cannon Bridge House,4th Floor, 25 Dowgate Hill, London, EC4R 2YA) and another in Birmingham (4th Floor, Victoria Square House, Victoria Square, Birmingham B2 4AJ).
MAIN PURPOSE OF THE ROLE
The Marketing Manager – France will deliver integrated marketing activity across the region ensuring activity aligns to the global marketing strategy and KPIs. The role has direct responsibility for the running and maintenance of the France language consumer website including the site build, content creation, and optimisation of the website to support telling the Britain brand story.
Key areas of responsibility include the delivery of integrated marketing planning, both for campaigns & always on activity across the region, oversight of local language consumer website including content creation, build and optimisations; project management; reporting & evaluation; and being a brand and customer champion.
Please refer to the job description for more detail.
IMPORTANT INFORMATION
In order to apply for this vacancy, you must complete personal statement section of the application form on our recruitment system highlighting how you meet the criteria stipulated in the job description and person specification and submit it.
If you have any questions, please email recruitment@visitbritain.org
The application window will close at 23:55 (UK Time) on 05 September 2024.
For more information about this role please apply, or email Company Admin on companyadmin@vincere.io who will be able to provide more details on the opportunity.
Many thanks, Premier Group