PURPOSE OF JOB
The Social Media Lead will play a pivotal role in developing and executing Comic Relief’s social media strategy, driving innovation, engagement, and income generation across our digital platforms. Collaborating with colleagues throughout the organisation, you will introduce new and creative approaches to enhance our social media presence, ensuring that our output is cutting-edge and impactful.
As the Social Media Lead, you will also be tasked with monitoring and analysing the performance of our social media activities, using insights to refine our strategies and improve outcomes. Your role will be crucial in ensuring that our social media efforts are both creative and effective, contributing to the overall success of our campaigns and organisational goals. You will be responsible for creating and curating high-quality content that engages and inspires our followers, driving both awareness and fundraising efforts across multiple social platforms.
KEY RESPONSIBILITIES:
- You will develop the social media strategy for the charity, introducing new and innovative ways of working to deliver a first-class social media experience which will grow Comic Relief’s reach online by increasing followers and engagement and provide clear KPIs and approaches to analyse social trends
- Management of all social media channels such as Facebook, Twitter, YouTube, Linked In, Google+ and Instagram
- Creating and delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.
- Plan, design and deliver integrated social media schedule utilising tools such as Hootsuite to manage multiple social media channels
- Working with the Supporter Services team, you will monitor conversations online and have sound judgment in responding or managing situations which could become negative or lead to a reputational risk.
- Provide expert guidance on social media aspects of PR strategies, identify contents gaps and contribute to reputational management by monitoring and independently responding to online comments and discussions. Flagging any potential issues when appropriate.
- Delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.
- Build networks of social media and community champions, contributors, influencers, advocates, supporters and bloggers to help deliver our messaging.
- Produce and maintain social media frameworks, governance, safeguarding policies and guidelines to ensure we have robust processes in place.
- Conduct regular analysis of performance and audiences on each social media channel and provide expertise of how to optimise performance and how to identify and target audiences’ interests and touch points.
- Management of assistant/s during campaign periods
ESSENTIAL CRITERIA:
- Solid knowledge and understanding of the principles of social media marketing; understanding stakeholder requirements, target audiences; and creating campaigns.
- Skilled in graphics, video editing and animation skills – illustrator/photoshop/premier pro
- Good copywriter able to adapt copy for websites, twitter, Facebook to suit the audience and tone required
- Editorial experience: can demonstrate sound judgement in talking via social media direct to audiences on behalf of major brands.
- Experienced with social media analytics, insight and evaluation and social media tools.
- Experience managing social media channels, devising and implementing a social media strategy, analytics tools and training plan.
- Solid experience of social media management including strategic planning
- A track record of growing followers and engagement
- Experience of fluid production environment and having to make editorial decisions under pressure
- Line Management Expereince
DESIRABLE CRITERIA:
- Experience working on Campaigns
- Experience using Social Media for fundraising purposes
- Experience working cross-functionally.
- Experience working in the not-for-profit sector
For more information about this role please apply, or email Company Admin on companyadmin@vincere.io who will be able to provide more details on the opportunity.
Many thanks, Premier Group