The world of work has shifted dramatically over the last few years. From remote-first roles to skills shortages across multiple industries, candidates and clients alike are finding themselves asking the same question:
“What’s realistic when it comes to salaries in today’s market?”
As recruiters at Premier Group, we’re having this conversation every single day, with candidates eager to benchmark their worth, and with clients who want to stay competitive in a fast-moving hiring landscape. Let’s break down some of the key trends we’re seeing right now across the UK.
1. Skills Still Drive Salary
Regardless of market fluctuations, one thing remains consistent: skills are currency. Candidates with highly sought-after technical skills, such as cloud computing, cybersecurity, data analytics, or full-stack development, continue to command salaries at the top end of the scale.
Employers recognise that these skills are in short supply, and they’re willing to pay more to attract and retain top talent. If you’ve invested in professional development, certifications, or niche expertise, you’re likely to see that reflected in your earning potential.
2. Experience Levels Matter More Than Ever
While skills are critical, experience still counts for a lot. Employers are increasingly clear about what level of experience they expect at each salary bracket. For example:
- Junior roles are still seeing competitive entry-level salaries (often £25k–£35k depending on sector and location), but expectations are higher around adaptability and learning potential.
- Mid-level professionals with 3–5 years’ experience are being rewarded well, particularly if they can demonstrate project delivery or leadership capabilities.
- Senior hires are facing more scrutiny than before, employers are cautious about high salary brackets and want to see clear return on investment. Proven track records, leadership skills, and commercial impact are essential here.
3. Regional Variations Are Levelling Out
Traditionally, London commanded a premium when it came to salaries. While that’s still partly true, the rise of hybrid and remote working has started to close the gap. We’re seeing regional salaries increasing, as companies compete nationally for talent, not just locally.
That said, location is still a factor. For candidates, it’s important to benchmark your expectations not just against the national average, but against the realities of your specific sector and skill set.
4. Benefits and Flexibility Are Part of the Package
It’s not just about base salary anymore. Candidates are placing real value on:
- Flexible working arrangements
- Learning and development budgets
- Clear progression pathways
- Health and wellbeing benefits
For some candidates, the right mix of benefits can outweigh a slightly higher salary offer elsewhere. Employers are taking note and using benefits packages to stay competitive.
5. Market Realities in Q4
As we move into Q4, the market remains competitive. Candidates with in-demand skills are still seeing multiple offers, and employers are having to move quickly to secure the best talent. At the same time, budgets are under pressure, meaning businesses are looking for that sweet spot between affordability and attracting high-calibre professionals.
The key takeaway? Realistic salary expectations are about balance, aligning your skills and experience with market demand, while also factoring in the total package on offer.
Want More Detail?
At Premier Group, we’ve compiled our latest Q4 Salary Surveys, packed with detailed insights across technology, creative, and engineering markets. These reports break down salary bands by skill set, level, and region, giving you a clear picture of what’s achievable right now.
👉 If you’d like a copy, get in touch with us today. Whether you’re a candidate planning your next career move or a client keen to benchmark salaries and attract the best talent, our survey will give you the clarity you need.
